WHOLESALE / OEM / PRIVATE LABEL
Wholesale Soft Fishing Lures
Explore soft fishing lures sourcing, OEM and private label options through our fishing tackle supplier network in China.

PRODUCT DIRECTORY
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PRODUCT SELECTION
Explore soft lures
Compare available products, review specifications and send your requirements for a quotation.
FeaturedFishing Lures · Soft Lures3.8 Inch Paddle Tail Swimbait3.8-inch paddle tail soft plastic swimbait with ribbed body and strong tail action for OEM and private-label bass lure programs.
Material: Soft PVC or factory-recommended soft plasticLength: 3.8 inch / approx. 96mm
FeaturedFishing Lures · Soft Lures5 Inch Soft Plastic Stick Worm5-inch soft plastic stick worm for Texas, wacky and weightless rigs with OEM color, salt, scent, glitter and packaging options.
Material: Soft PVC or factory-recommended soft plasticLength: 5 inch / approx. 127mm
FeaturedFishing Lures · Soft Lures3.5 Inch Craw / Creature Bait3.5-inch craw and creature-style soft bait with flapping claws and side appendages for bass flipping, pitching and jig-trailer applications.
Material: Soft PVC or factory-recommended soft plasticLength: 3.5 inch / approx. 89mm
Fishing Lures · Soft LuresHollow Body Frog LureWeedless hollow-body frog for grass, lily pads and heavy cover with customizable body colors, hooks and packaging.
Material: Soft hollow body + metal double hookLength: 60mm recommended
Fishing Lures · Soft LuresFinesse WormSoft finesse worm for drop-shot, shaky-head and light-rig presentations with customizable formula, colors and packaging.
Material: Soft PVC or TPE option depending on factoryLength: 5 inch recommended
Fishing Lures · Soft LuresCurly Tail GrubClassic curly-tail grub for jig heads and light spinning with strong tail movement and customizable soft-plastic formula.
Material: Soft PVC or factory-recommended materialLength: 3 inch recommended
Fishing Lures · Soft LuresCraw BaitCrayfish-inspired soft bait with twin claws for flipping, pitching and trailer use, available with custom colors and soft-plastic formula.
Material: Soft PVC or factory-recommended materialLength: 3.5 inch recommended
Fishing Lures · Soft LuresShad Soft BaitSlender shad-profile soft bait for jig heads, drop-shot and finesse rigs with natural baitfish finishes and OEM packaging.
Material: Soft PVC or TPE option depending on factoryLength: 4 inch recommended
Fishing Lures · Soft LuresJig Trailer Soft BaitCompact soft-plastic trailer for swim jigs and bladed jigs with customizable claws, tails, formula and private-label packaging.
Material: Soft PVC or factory-recommended materialLength: 4 inch recommended
Fishing Lures · Soft LuresTube BaitHollow tube soft bait with skirted tail for bass and smallmouth applications, available in custom colors, salt and packaging.
Material: Soft PVC or factory-recommended materialLength: 3.5 inch recommended
Fishing Lures · Soft LuresSoft Frog BaitSoft-plastic frog body for topwater and weedless bass applications with customizable leg design, softness and colors.
Material: Soft PVC or floating soft-plastic formulaLength: 80mm recommendedOEM / PRIVATE LABEL
OEM & Customization Options
Available options may vary by product and supplier. These fishing lures options are a starting point for discussion, subject to confirmation for your selected model.
CATEGORY INSIGHT
About Soft Lures
Soft fishing lures use flexible bodies to create movement during a retrieve or fall. Their performance depends on the shape, material feel and rigging method as well as the weight used with them. Bass, perch and other predatory fish are common targets, with the final presentation determined by local conditions. Check compatibility with the intended hooks and jig heads, and assess storage and packaging requirements for the selected material.
For a wholesale enquiry, specify body length, material softness, tail shape, color consistency and pack quantity. Include the intended price position and target market so quotations can be compared on a consistent basis. Distributors, tackle retailers and private label brands should evaluate samples before committing to a broader assortment. Product photographs are useful for selection, but they do not replace a written specification or an agreed sample.
Our sourcing approach connects your requirements with suitable manufacturing partners in China. Start with an existing product where appropriate, then discuss branding, packaging or other changes with the selected supplier. Availability, minimum order quantities, tooling costs and lead times depend on the model and the scope of work. Send reference images, quantities and any testing or labeling requirements with your request so these details can be checked before an order is confirmed.
FROM BRIEF TO SHIPMENT
Sourcing & Wholesale Support
A clear brief helps coordinate your project with the appropriate supplier. Confirm the scope of each step before placing an order.
- 01
Product selection
Share the product type, reference models and target market so suitable supplier options can be reviewed.
- 02
Specification confirmation
Agree the dimensions, materials, components and quantities before comparing quotations.
- 03
Sampling
Confirm sample availability, cost and timing; evaluate the selected model against your requirements.
- 04
Customization
Review artwork, packaging and requested changes with the relevant manufacturing partner.
- 05
Production coordination
Confirm the order scope and production schedule with the selected supplier.
- 06
Quality inspection
Agree inspection scope and acceptance criteria before production; confirm the available inspection arrangements.
- 07
Packaging & shipment
Confirm packing details, destination and shipping terms before dispatch.
BEFORE YOU ENQUIRE
Frequently asked questions
What specifications should I provide for soft fishing lures?
Please include body length, material softness, tail shape, color consistency and pack quantity, along with your quantity, target market and reference images where available.
What is the minimum order quantity?
MOQ varies by product, customization requirement and supplier. Contact us for a quote based on your selected models and quantities.
Can I request samples before placing an order?
Ask about samples for the selected model. Availability, sample charges, shipping costs and preparation time must be confirmed with the supplier before dispatch.
Can I use my own brand and packaging?
Send your logo, artwork and packaging requirements for review. Private label options, printing methods and minimum quantities depend on the product and manufacturing partner.
Can the soft fishing lures specification be customized?
Share the changes you need to body length, material softness, tail shape, color consistency and pack quantity. The supplier will need to confirm feasibility, any development costs and the sample approval process; not every model supports every change.
PREPARE YOUR RFQ
Start with a clear specification.
LET'S DISCUSS YOUR NEXT RANGE
Looking for a reliable fishing tackle sourcing partner?
Send your product type, quantity, target market and customization requirements.
