WHOLESALE / OEM / PRIVATE LABEL

Wholesale Fishing Lures

Explore fishing lures sourcing, OEM and private label options through our fishing tackle supplier network in China.

Fishing lure sourcing and OEM

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Explore fishing lures

Compare available products, review specifications and send your requirements for a quotation.

Product Type
31Products
70mm sinking lipless vibration lure in Silver Blue Shad finishFeaturedFishing Lures · Hard Lures70mm Sinking Lipless Vibration Lure

70mm sinking lipless vibration lure for bass, pike, perch and walleye, with strong vibration, long-casting performance and OEM-ready color, hook, logo and packaging options.

Material: ABS hard plasticBuoyancy: SinkingMOQ · Contact us for MOQ by color, hook and packaging configurationView Product ↗
90mm Floating Minnow Hard Bait main product viewFeaturedFishing Lures · Hard Lures90mm Floating Minnow Hard Bait

90mm floating minnow hard bait with 7g body weight, 0.3–0.6m diving depth, internal rattle and weight transfer for shallow-water bass, trout and pike applications.

Material: ABS hard plasticLength: 90mmMOQ · Contact us for MOQ by color, specification and packaging configurationView Product ↗
60mm Shallow Diving Squarebill Crankbait main product viewFeaturedFishing Lures · Hard Lures60mm Shallow Diving Squarebill Crankbait

Compact floating squarebill crankbait for shallow cover fishing with wide wobble, square-bill deflection and OEM-ready colors and packaging.

Material: ABS hard plastic + polycarbonate billLength: 60mm recommendedMOQ · Contact us for MOQ by color, specification and packaging configurationView Product ↗
100mm Floating Topwater Pencil Lure main product viewFeaturedFishing Lures · Hard Lures100mm Floating Topwater Pencil Lure

100mm floating pencil lure designed for walk-the-dog topwater action, long casting and OEM private-label customization.

Material: ABS hard plasticLength: 100mmMOQ · Contact us for MOQ by color, specification and packaging configurationView Product ↗
70mm Floating Topwater Popper Lure main product viewFeaturedFishing Lures · Hard Lures70mm Floating Topwater Popper Lure

70mm floating popper with deep cupped mouth for splash, sound and surface disturbance, with OEM color, logo and packaging options.

Material: ABS hard plasticLength: 70mmMOQ · Contact us for MOQ by color, specification and packaging configurationView Product ↗
3.8 Inch Paddle Tail Swimbait main product viewFeaturedFishing Lures · Soft Lures3.8 Inch Paddle Tail Swimbait

3.8-inch paddle tail soft plastic swimbait with ribbed body and strong tail action for OEM and private-label bass lure programs.

Material: Soft PVC or factory-recommended soft plasticLength: 3.8 inch / approx. 96mmMOQ · Contact us for MOQ by color, specification and packaging configurationView Product ↗
5 Inch Soft Plastic Stick Worm main product viewFeaturedFishing Lures · Soft Lures5 Inch Soft Plastic Stick Worm

5-inch soft plastic stick worm for Texas, wacky and weightless rigs with OEM color, salt, scent, glitter and packaging options.

Material: Soft PVC or factory-recommended soft plasticLength: 5 inch / approx. 127mmMOQ · Contact us for MOQ by color, specification and packaging configurationView Product ↗
3.5 Inch Craw / Creature Bait main product viewFeaturedFishing Lures · Soft Lures3.5 Inch Craw / Creature Bait

3.5-inch craw and creature-style soft bait with flapping claws and side appendages for bass flipping, pitching and jig-trailer applications.

Material: Soft PVC or factory-recommended soft plasticLength: 3.5 inch / approx. 89mmMOQ · Contact us for MOQ by color, specification and packaging configurationView Product ↗
Metal Casting Spoon Lure Series main product viewFeaturedFishing Lures · Metal LuresMetal Casting Spoon Lure Series

Long-casting metal spoon and jig series in 10g, 15g and 20g options with chrome, holographic and glow finishes for OEM programs.

Material: Zinc alloy or brass option; factory confirmation requiredLength: Weight-based metal lure seriesMOQ · Contact us for MOQ by color, specification and packaging configurationView Product ↗
Bass Lure Starter Kit main product viewFeaturedFishing Lures · Lure KitsBass Lure Starter Kit

Custom bass lure assortment kit combining hard baits, soft baits and metal lures with private-label tackle box and packaging options.

Material: ABS hard plastic + metalLength: Not applicable — 6-piece kitMOQ · Contact us for MOQ by color, specification and packaging configurationView Product ↗
Suspending Jerkbait main product viewFishing Lures · Hard LuresSuspending Jerkbait

Suspending jerkbait for bass and pike programs with twitch-pause action, internal weighting and OEM-ready finishes.

Material: ABS hard plasticLength: 100mm recommendedMOQ · Contact us for MOQ by color, specification and packaging configurationView Product ↗
Sinking Minnow Hard Bait main product viewFishing Lures · Hard LuresSinking Minnow Hard Bait

Sinking minnow designed for current, long casting and controlled-depth retrieves with OEM colors and private-label packaging.

Material: ABS hard plasticLength: 90mm recommendedMOQ · Contact us for MOQ by color, specification and packaging configurationView Product ↗
Deep Diving Crankbait main product viewFishing Lures · Hard LuresDeep Diving Crankbait

Deep-diving crankbait with long diving bill and strong wobble for offshore structure and deeper bass presentations.

Material: ABS hard plastic + polycarbonate billLength: 75mm recommendedMOQ · Contact us for MOQ by color, specification and packaging configurationView Product ↗
Hollow Body Frog Lure main product viewFishing Lures · Soft LuresHollow Body Frog Lure

Weedless hollow-body frog for grass, lily pads and heavy cover with customizable body colors, hooks and packaging.

Material: Soft hollow body + metal double hookLength: 60mm recommendedMOQ · Contact us for MOQ by color, specification and packaging configurationView Product ↗
Metal Vibration Lure main product viewFishing Lures · Metal LuresMetal Vibration Lure

Compact metal vibration lure for deep water, vertical jigging and long casting with multiple line-tie positions and OEM finishes.

Material: Metal body / alloy or steel depending on moldLength: Weight-based seriesMOQ · Contact us for MOQ by color, specification and packaging configurationView Product ↗
Finesse Worm main product viewFishing Lures · Soft LuresFinesse Worm

Soft finesse worm for drop-shot, shaky-head and light-rig presentations with customizable formula, colors and packaging.

Material: Soft PVC or TPE option depending on factoryLength: 5 inch recommendedMOQ · Contact us for MOQ by color, specification and packaging configurationView Product ↗
Curly Tail Grub main product viewFishing Lures · Soft LuresCurly Tail Grub

Classic curly-tail grub for jig heads and light spinning with strong tail movement and customizable soft-plastic formula.

Material: Soft PVC or factory-recommended materialLength: 3 inch recommendedMOQ · Contact us for MOQ by color, specification and packaging configurationView Product ↗
Craw Bait main product viewFishing Lures · Soft LuresCraw Bait

Crayfish-inspired soft bait with twin claws for flipping, pitching and trailer use, available with custom colors and soft-plastic formula.

Material: Soft PVC or factory-recommended materialLength: 3.5 inch recommendedMOQ · Contact us for MOQ by color, specification and packaging configurationView Product ↗
Shad Soft Bait main product viewFishing Lures · Soft LuresShad Soft Bait

Slender shad-profile soft bait for jig heads, drop-shot and finesse rigs with natural baitfish finishes and OEM packaging.

Material: Soft PVC or TPE option depending on factoryLength: 4 inch recommendedMOQ · Contact us for MOQ by color, specification and packaging configurationView Product ↗
Jig Trailer Soft Bait main product viewFishing Lures · Soft LuresJig Trailer Soft Bait

Compact soft-plastic trailer for swim jigs and bladed jigs with customizable claws, tails, formula and private-label packaging.

Material: Soft PVC or factory-recommended materialLength: 4 inch recommendedMOQ · Contact us for MOQ by color, specification and packaging configurationView Product ↗
Glide Bait / Jointed Swimbait main product viewFishing Lures · Hard LuresGlide Bait / Jointed Swimbait

Large jointed hard swimbait for trophy bass and pike programs with customizable sink rate, hardware, colors and packaging.

Material: ABS or reinforced hard plasticLength: 160mm recommendedMOQ · Contact us for MOQ by color, specification and packaging configurationView Product ↗
Tube Bait main product viewFishing Lures · Soft LuresTube Bait

Hollow tube soft bait with skirted tail for bass and smallmouth applications, available in custom colors, salt and packaging.

Material: Soft PVC or factory-recommended materialLength: 3.5 inch recommendedMOQ · Contact us for MOQ by color, specification and packaging configurationView Product ↗
Soft Frog Bait main product viewFishing Lures · Soft LuresSoft Frog Bait

Soft-plastic frog body for topwater and weedless bass applications with customizable leg design, softness and colors.

Material: Soft PVC or floating soft-plastic formulaLength: 80mm recommendedMOQ · Contact us for MOQ by color, specification and packaging configurationView Product ↗
Spinnerbait main product viewFishing Lures · Wire & Jig BaitsSpinnerbait

Wire-arm spinnerbait with skirt, blades and jig head for bass and pike fishing, customizable in weight, blade finish and skirt colors.

Material: Lead or alternative jig head + wire frame + blades + silicone skirtLength: Not applicable — wire-frame lure; model dimensions varyMOQ · Contact us for MOQ by color, specification and packaging configurationView Product ↗
Bladed Jig main product viewFishing Lures · Wire & Jig BaitsBladed Jig

Bladed jig with vibrating front blade, skirt and jig head for bass fishing, available with custom weight, blade finish and skirt combinations.

Material: Metal blade + weighted jig head + silicone skirtLength: Not applicable — bladed jig; model dimensions varyMOQ · Contact us for MOQ by color, specification and packaging configurationView Product ↗
Buzzbait main product viewFishing Lures · Wire & Jig BaitsBuzzbait

Topwater wire buzzbait with rotating prop blade and skirted jig head, customizable in weight, blade size, skirt and hook specification.

Material: Wire frame + metal prop blade + weighted head + silicone skirtLength: Not applicable — wire-frame lure; model dimensions varyMOQ · Contact us for MOQ by color, specification and packaging configurationView Product ↗
Lead Jig Head main product viewFishing Lures · Wire & Jig BaitsLead Jig Head

Versatile jig head series for paddle tails, grubs and finesse soft baits, available in multiple weights, hook sizes and head finishes.

Material: Lead or alternative metal + hookLength: Weight-based seriesMOQ · Contact us for MOQ by color, specification and packaging configurationView Product ↗
Swim Jig main product viewFishing Lures · Wire & Jig BaitsSwim Jig

Streamlined skirted swim jig for grass and open-water retrieves with custom head weight, skirt color, hook and weed guard.

Material: Weighted jig head + silicone skirtLength: Not applicable — jig profile; model dimensions varyMOQ · Contact us for MOQ by color, specification and packaging configurationView Product ↗
Trout Lure Kit main product viewFishing Lures · Lure KitsTrout Lure Kit

Private-label trout lure kit combining small minnows, spoons, micro jigs and soft baits with customizable tackle-box packaging.

Material: Mixed hard bait / metal / soft plasticLength: Not applicable — 8-piece kitMOQ · Contact us for MOQ by color, specification and packaging configurationView Product ↗
Saltwater Lure Kit main product viewFishing Lures · Lure KitsSaltwater Lure Kit

Custom saltwater lure kit combining minnows, topwater lures and metal jigs with corrosion-resistant hardware and private-label packaging.

Material: Mixed ABS / metalLength: Not applicable — 10-piece kitMOQ · Contact us for MOQ by color, specification and packaging configurationView Product ↗
OEM Lure Assortment Kit main product viewFishing Lures · Lure KitsOEM Lure Assortment Kit

Fully customizable lure assortment program combining selected hard, soft and metal lures with private-label packaging and merchandising options.

Material: Mixed materialsLength: Not applicable — custom assortmentMOQ · Contact us for MOQ by color, specification and packaging configurationView Product ↗

OEM / PRIVATE LABEL

OEM & Customization Options

Available options may vary by product and supplier. These fishing lures options are a starting point for discussion, subject to confirmation for your selected model.

CATEGORY INSIGHT

About Fishing Lures

Fishing lures imitate prey through shape, movement, vibration or flash. Hard bodies, soft plastics and metal designs serve different presentations, from shallow retrieves to deeper water fishing. Bass, pike, perch and coastal predators call for different sizes and presentations. Build an assortment around the species, water conditions and tackle commonly used in your market.

For a wholesale enquiry, specify body length, finished weight, swimming depth, buoyancy and hook configuration. Include the intended price position and target market so quotations can be compared on a consistent basis. Distributors, tackle retailers and private label brands should evaluate samples before committing to a broader assortment. Product photographs are useful for selection, but they do not replace a written specification or an agreed sample.

Our sourcing approach connects your requirements with suitable manufacturing partners in China. Start with an existing product where appropriate, then discuss branding, packaging or other changes with the selected supplier. Availability, minimum order quantities, tooling costs and lead times depend on the model and the scope of work. Send reference images, quantities and any testing or labeling requirements with your request so these details can be checked before an order is confirmed.

FROM BRIEF TO SHIPMENT

Sourcing & Wholesale Support

A clear brief helps coordinate your project with the appropriate supplier. Confirm the scope of each step before placing an order.

  1. 01

    Product selection

    Share the product type, reference models and target market so suitable supplier options can be reviewed.

  2. 02

    Specification confirmation

    Agree the dimensions, materials, components and quantities before comparing quotations.

  3. 03

    Sampling

    Confirm sample availability, cost and timing; evaluate the selected model against your requirements.

  4. 04

    Customization

    Review artwork, packaging and requested changes with the relevant manufacturing partner.

  5. 05

    Production coordination

    Confirm the order scope and production schedule with the selected supplier.

  6. 06

    Quality inspection

    Agree inspection scope and acceptance criteria before production; confirm the available inspection arrangements.

  7. 07

    Packaging & shipment

    Confirm packing details, destination and shipping terms before dispatch.

BEFORE YOU ENQUIRE

Frequently asked questions

What specifications should I provide for fishing lures?

Please include body length, finished weight, swimming depth, buoyancy and hook configuration, along with your quantity, target market and reference images where available.

What is the minimum order quantity?

MOQ varies by product, customization requirement and supplier. Contact us for a quote based on your selected models and quantities.

Can I request samples before placing an order?

Ask about samples for the selected model. Availability, sample charges, shipping costs and preparation time must be confirmed with the supplier before dispatch.

Can I use my own brand and packaging?

Send your logo, artwork and packaging requirements for review. Private label options, printing methods and minimum quantities depend on the product and manufacturing partner.

Can the fishing lures specification be customized?

Share the changes you need to body length, finished weight, swimming depth, buoyancy and hook configuration. The supplier will need to confirm feasibility, any development costs and the sample approval process; not every model supports every change.

PREPARE YOUR RFQ

Start with a clear specification.

LET'S DISCUSS YOUR NEXT RANGE

Looking for a reliable fishing tackle sourcing partner?

Send your product type, quantity, target market and customization requirements.

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