WHOLESALE / OEM / PRIVATE LABEL
Wholesale Fishing Lures
Explore fishing lures sourcing, OEM and private label options through our fishing tackle supplier network in China.

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Explore fishing lures
Compare available products, review specifications and send your requirements for a quotation.
FeaturedFishing Lures · Hard Lures70mm Sinking Lipless Vibration Lure70mm sinking lipless vibration lure for bass, pike, perch and walleye, with strong vibration, long-casting performance and OEM-ready color, hook, logo and packaging options.
Material: ABS hard plasticBuoyancy: Sinking
FeaturedFishing Lures · Hard Lures90mm Floating Minnow Hard Bait90mm floating minnow hard bait with 7g body weight, 0.3–0.6m diving depth, internal rattle and weight transfer for shallow-water bass, trout and pike applications.
Material: ABS hard plasticLength: 90mm
FeaturedFishing Lures · Hard Lures60mm Shallow Diving Squarebill CrankbaitCompact floating squarebill crankbait for shallow cover fishing with wide wobble, square-bill deflection and OEM-ready colors and packaging.
Material: ABS hard plastic + polycarbonate billLength: 60mm recommended
FeaturedFishing Lures · Hard Lures100mm Floating Topwater Pencil Lure100mm floating pencil lure designed for walk-the-dog topwater action, long casting and OEM private-label customization.
Material: ABS hard plasticLength: 100mm
FeaturedFishing Lures · Hard Lures70mm Floating Topwater Popper Lure70mm floating popper with deep cupped mouth for splash, sound and surface disturbance, with OEM color, logo and packaging options.
Material: ABS hard plasticLength: 70mm
FeaturedFishing Lures · Soft Lures3.8 Inch Paddle Tail Swimbait3.8-inch paddle tail soft plastic swimbait with ribbed body and strong tail action for OEM and private-label bass lure programs.
Material: Soft PVC or factory-recommended soft plasticLength: 3.8 inch / approx. 96mm
FeaturedFishing Lures · Soft Lures5 Inch Soft Plastic Stick Worm5-inch soft plastic stick worm for Texas, wacky and weightless rigs with OEM color, salt, scent, glitter and packaging options.
Material: Soft PVC or factory-recommended soft plasticLength: 5 inch / approx. 127mm
FeaturedFishing Lures · Soft Lures3.5 Inch Craw / Creature Bait3.5-inch craw and creature-style soft bait with flapping claws and side appendages for bass flipping, pitching and jig-trailer applications.
Material: Soft PVC or factory-recommended soft plasticLength: 3.5 inch / approx. 89mm
FeaturedFishing Lures · Metal LuresMetal Casting Spoon Lure SeriesLong-casting metal spoon and jig series in 10g, 15g and 20g options with chrome, holographic and glow finishes for OEM programs.
Material: Zinc alloy or brass option; factory confirmation requiredLength: Weight-based metal lure series
FeaturedFishing Lures · Lure KitsBass Lure Starter KitCustom bass lure assortment kit combining hard baits, soft baits and metal lures with private-label tackle box and packaging options.
Material: ABS hard plastic + metalLength: Not applicable — 6-piece kit
Fishing Lures · Hard LuresSuspending JerkbaitSuspending jerkbait for bass and pike programs with twitch-pause action, internal weighting and OEM-ready finishes.
Material: ABS hard plasticLength: 100mm recommended
Fishing Lures · Hard LuresSinking Minnow Hard BaitSinking minnow designed for current, long casting and controlled-depth retrieves with OEM colors and private-label packaging.
Material: ABS hard plasticLength: 90mm recommended
Fishing Lures · Hard LuresDeep Diving CrankbaitDeep-diving crankbait with long diving bill and strong wobble for offshore structure and deeper bass presentations.
Material: ABS hard plastic + polycarbonate billLength: 75mm recommended
Fishing Lures · Soft LuresHollow Body Frog LureWeedless hollow-body frog for grass, lily pads and heavy cover with customizable body colors, hooks and packaging.
Material: Soft hollow body + metal double hookLength: 60mm recommended
Fishing Lures · Metal LuresMetal Vibration LureCompact metal vibration lure for deep water, vertical jigging and long casting with multiple line-tie positions and OEM finishes.
Material: Metal body / alloy or steel depending on moldLength: Weight-based series
Fishing Lures · Soft LuresFinesse WormSoft finesse worm for drop-shot, shaky-head and light-rig presentations with customizable formula, colors and packaging.
Material: Soft PVC or TPE option depending on factoryLength: 5 inch recommended
Fishing Lures · Soft LuresCurly Tail GrubClassic curly-tail grub for jig heads and light spinning with strong tail movement and customizable soft-plastic formula.
Material: Soft PVC or factory-recommended materialLength: 3 inch recommended
Fishing Lures · Soft LuresCraw BaitCrayfish-inspired soft bait with twin claws for flipping, pitching and trailer use, available with custom colors and soft-plastic formula.
Material: Soft PVC or factory-recommended materialLength: 3.5 inch recommended
Fishing Lures · Soft LuresShad Soft BaitSlender shad-profile soft bait for jig heads, drop-shot and finesse rigs with natural baitfish finishes and OEM packaging.
Material: Soft PVC or TPE option depending on factoryLength: 4 inch recommended
Fishing Lures · Soft LuresJig Trailer Soft BaitCompact soft-plastic trailer for swim jigs and bladed jigs with customizable claws, tails, formula and private-label packaging.
Material: Soft PVC or factory-recommended materialLength: 4 inch recommended
Fishing Lures · Hard LuresGlide Bait / Jointed SwimbaitLarge jointed hard swimbait for trophy bass and pike programs with customizable sink rate, hardware, colors and packaging.
Material: ABS or reinforced hard plasticLength: 160mm recommended
Fishing Lures · Soft LuresTube BaitHollow tube soft bait with skirted tail for bass and smallmouth applications, available in custom colors, salt and packaging.
Material: Soft PVC or factory-recommended materialLength: 3.5 inch recommended
Fishing Lures · Soft LuresSoft Frog BaitSoft-plastic frog body for topwater and weedless bass applications with customizable leg design, softness and colors.
Material: Soft PVC or floating soft-plastic formulaLength: 80mm recommended
Fishing Lures · Wire & Jig BaitsSpinnerbaitWire-arm spinnerbait with skirt, blades and jig head for bass and pike fishing, customizable in weight, blade finish and skirt colors.
Material: Lead or alternative jig head + wire frame + blades + silicone skirtLength: Not applicable — wire-frame lure; model dimensions vary
Fishing Lures · Wire & Jig BaitsBladed JigBladed jig with vibrating front blade, skirt and jig head for bass fishing, available with custom weight, blade finish and skirt combinations.
Material: Metal blade + weighted jig head + silicone skirtLength: Not applicable — bladed jig; model dimensions vary
Fishing Lures · Wire & Jig BaitsBuzzbaitTopwater wire buzzbait with rotating prop blade and skirted jig head, customizable in weight, blade size, skirt and hook specification.
Material: Wire frame + metal prop blade + weighted head + silicone skirtLength: Not applicable — wire-frame lure; model dimensions vary
Fishing Lures · Wire & Jig BaitsLead Jig HeadVersatile jig head series for paddle tails, grubs and finesse soft baits, available in multiple weights, hook sizes and head finishes.
Material: Lead or alternative metal + hookLength: Weight-based series
Fishing Lures · Wire & Jig BaitsSwim JigStreamlined skirted swim jig for grass and open-water retrieves with custom head weight, skirt color, hook and weed guard.
Material: Weighted jig head + silicone skirtLength: Not applicable — jig profile; model dimensions vary
Fishing Lures · Lure KitsTrout Lure KitPrivate-label trout lure kit combining small minnows, spoons, micro jigs and soft baits with customizable tackle-box packaging.
Material: Mixed hard bait / metal / soft plasticLength: Not applicable — 8-piece kit
Fishing Lures · Lure KitsSaltwater Lure KitCustom saltwater lure kit combining minnows, topwater lures and metal jigs with corrosion-resistant hardware and private-label packaging.
Material: Mixed ABS / metalLength: Not applicable — 10-piece kit
Fishing Lures · Lure KitsOEM Lure Assortment KitFully customizable lure assortment program combining selected hard, soft and metal lures with private-label packaging and merchandising options.
Material: Mixed materialsLength: Not applicable — custom assortmentOEM / PRIVATE LABEL
OEM & Customization Options
Available options may vary by product and supplier. These fishing lures options are a starting point for discussion, subject to confirmation for your selected model.
CATEGORY INSIGHT
About Fishing Lures
Fishing lures imitate prey through shape, movement, vibration or flash. Hard bodies, soft plastics and metal designs serve different presentations, from shallow retrieves to deeper water fishing. Bass, pike, perch and coastal predators call for different sizes and presentations. Build an assortment around the species, water conditions and tackle commonly used in your market.
For a wholesale enquiry, specify body length, finished weight, swimming depth, buoyancy and hook configuration. Include the intended price position and target market so quotations can be compared on a consistent basis. Distributors, tackle retailers and private label brands should evaluate samples before committing to a broader assortment. Product photographs are useful for selection, but they do not replace a written specification or an agreed sample.
Our sourcing approach connects your requirements with suitable manufacturing partners in China. Start with an existing product where appropriate, then discuss branding, packaging or other changes with the selected supplier. Availability, minimum order quantities, tooling costs and lead times depend on the model and the scope of work. Send reference images, quantities and any testing or labeling requirements with your request so these details can be checked before an order is confirmed.
FROM BRIEF TO SHIPMENT
Sourcing & Wholesale Support
A clear brief helps coordinate your project with the appropriate supplier. Confirm the scope of each step before placing an order.
- 01
Product selection
Share the product type, reference models and target market so suitable supplier options can be reviewed.
- 02
Specification confirmation
Agree the dimensions, materials, components and quantities before comparing quotations.
- 03
Sampling
Confirm sample availability, cost and timing; evaluate the selected model against your requirements.
- 04
Customization
Review artwork, packaging and requested changes with the relevant manufacturing partner.
- 05
Production coordination
Confirm the order scope and production schedule with the selected supplier.
- 06
Quality inspection
Agree inspection scope and acceptance criteria before production; confirm the available inspection arrangements.
- 07
Packaging & shipment
Confirm packing details, destination and shipping terms before dispatch.
BEFORE YOU ENQUIRE
Frequently asked questions
What specifications should I provide for fishing lures?
Please include body length, finished weight, swimming depth, buoyancy and hook configuration, along with your quantity, target market and reference images where available.
What is the minimum order quantity?
MOQ varies by product, customization requirement and supplier. Contact us for a quote based on your selected models and quantities.
Can I request samples before placing an order?
Ask about samples for the selected model. Availability, sample charges, shipping costs and preparation time must be confirmed with the supplier before dispatch.
Can I use my own brand and packaging?
Send your logo, artwork and packaging requirements for review. Private label options, printing methods and minimum quantities depend on the product and manufacturing partner.
Can the fishing lures specification be customized?
Share the changes you need to body length, finished weight, swimming depth, buoyancy and hook configuration. The supplier will need to confirm feasibility, any development costs and the sample approval process; not every model supports every change.
PREPARE YOUR RFQ
Start with a clear specification.
LET'S DISCUSS YOUR NEXT RANGE
Looking for a reliable fishing tackle sourcing partner?
Send your product type, quantity, target market and customization requirements.
